Meet Our Leadership Team

We win through our people, and enlist the brightest minds to help us accomplish our mission of helping patients get the medication they need to live healthy lives.

David Holladay President

David Holladay


As President of CoverMyMeds, David is responsible for developing key leadership talent and empowering employees to initiate and embolden innovative solutions that help patients get the medications they need to be healthy. He is also passionately engaged with technical and product teams to architect and design the best possible solutions for clients.

David is widely respected for his selfless leadership, his dedication to preserving the company’s culture and his focus on the company’s mission of helping patients. Previously, David served in various executive leadership roles within the payer and PBM industry over the past two decades. He served as President of Government Pharmacy services at Cigna HealthSpring and served in multiple leadership roles within Humana Pharmacy, providing strategic leadership and responsibility for all parts of the Medicare and commercial pharmacy business.

David brings more than 17 years of experience in the health care space to CoverMyMeds and is an active member of the National Council for Prescription Drug Programs (NCPDP), American Managed Care Pharmacy (AMCP) and the Nashville Health Care Council.

Scott Gaines COO

Scott Gaines


As COO of CoverMyMeds, Scott oversees our marketing, shared technologies and provider solutions vertical.

Scott has extensive business development, consulting and implementation experience in health IT, with a focus on EHR integration. Prior to joining CoverMyMeds, Scott spent 9 years with Hyland, creator of OnBase, where he most recently led the expansion of the company’s health care practice into international markets.

Scott is active in the health IT industry and currently serves as a board trustee for BioOhio and the Central & Southern Ohio chapter of HIMSS.

Erica Conroy, Ph.D. VP, Specialty

Erica Conroy, Ph.D.

VP, Specialty

As VP of CoverMyMeds’ Specialty business, Erica and her team are responsible for delivering new specialty solutions that create value for patients, providers, pharmacists, payers and life science companies — with the ultimate goal of helping more patients get the critical medications they need.

Erica joined CoverMyMeds in 2014 as Director of Product Development, where she led the company’s first innovation team to take on major market opportunities by leveraging the CoverMyMeds network and technology. She has played an instrumental role in advancing patient access and care, therapy operations and business development while exceeding all operational directives. Erica’s proven ability to drive business operations is fueled by her passion to help patients get the medications they need to live happier and healthier lives.

Caitlin Graham VP, Core Network

Caitlin Graham

VP, Core Network

Caitlin leads our Core Network business unit, where she is responsible for working with providers, pharmacy chains, system vendors and industry partners.

Caitlin has been part of the CoverMyMeds team for nearly 10 years, having previously led the Provider Account Management, Implementation and Analytics teams. During that time, she advised some of the top health systems in the U.S., launched CoverMyMeds’ first EHR partnerships and helped grow the CoverMyMeds platform to more than 600,000 users.

Caitlin is a board member of HIMSS (Health Information Management Systems Society), wellness advocate and passionate supporter of CoverMyMeds’ mission to help patients get the medication they need to live healthy lives.

Veronica Knuth VP, Talent

Veronica Knuth

VP, Talent

Veronica leads our talent management team, which includes recruiting, organizational effectiveness, learning and development, compensation and benefits, and employee and community engagement.

Prior to joining CoverMyMeds, Veronica spent much of her career at L Brands, where she held a number of roles in human resources and accounting. She is a member of HRACO (Human Resources Associates of Central Ohio) and SHRM (Society for Human Resource Management).

Chrissy Hand VP, Marketing

Chrissy Hand

VP, Marketing

As the leader of CoverMyMeds’ marketing organization, Chrissy oversees the strategy and execution of marketing campaigns across all areas of the business. She also leads the Campus Operations organization, the team responsible for CoverMyMeds’ space planning and the construction of our new campus, set to open in 2021.

Chrissy began her career in the agency space and, over the last several years, has been responsible for growing marketing programs and teams in corporate and high-growth company environments. She’s spent her career building brand awareness and customer acquisition and loyalty programs for brands in the health care, consumer packaged goods and gaming industries.

Michael Bettini SVP, Pharma

Michael Bettini

SVP, Pharma

Michael brings 20 years of sales and finance experience in the health care and technology industries to his leadership at CoverMyMeds, which includes the sales and account management teams.

He has a proven track record of success and leadership in high-pressure sales and private-equity driven organizations.

Before joining the team at CoverMyMeds, Michael served as General Manager of Ti Squared Technologies and VP of Finance for Advantis Medical.

Darla Bogler VP, Sales & Business Development, Payer

Darla Bogler

VP, Sales & Business Development, Payer

Darla has more than 25 years of experience in the health care industry, with a focus on the managed markets sector since 2000.

As VP of Sales and Business Development within CoverMyMeds’ payer business unit, Darla is responsible for the strategic expansion of solutions in the Plan/PBM market.

Prior to joining CoverMyMeds in 2013, Darla held various leadership roles within pharmaceutical companies including Organon, Schering Plough and Merck. Her proven success record has allowed CoverMyMeds to establish a leading presence in the health care IT market.

Mark Osoteo Senior Advisor

Mark Osoteo

Senior Advisor

Mark has more than 20 years of experience focused on server and network engineering, IT consulting and enterprise architecture.

Before joining CoverMyMeds, Mark served as lead sales engineer at and sales engineer and team lead at Hyland Software.

Michelle Brown Leadership Initiatives

Michelle Brown

Leadership Initiatives

Since joining CoverMyMeds in 2008, Michelle has managed customer support, account management and recruiting, among many other departments.

Michelle’s career has focused on high-growth companies primarily in health care and technology. Prior to CoverMyMeds, she spent several years driving start-up growth with Into Great, and served as VP of Operations for ExpressMed, a high-growth HME provider, where she was responsible for customer service, billing, distribution, marketing and all acquisition integrations. She speaks frequently on topics ranging from entrepreneurship and innovation, to maximizing the contribution of women in health care IT.

Michael Grauwels VP, Pharma Sales

Michael Grauwels

VP, Pharma Sales

As VP of our pharma sales team, Michael brings a proven track record of sales success to CoverMyMeds. He has more than two decades of experience in sales and sales leadership roles at pharmaceutical and medical device organizations including Conceptus, Schering-Plough and Pfizer.

Michael is also responsible for leading our Pharma manufacturer’s sales partnerships to help their patients get the medication the provider prescribed.

Alan Scantland Senior Advisor

Alan Scantland

Senior Advisor

Alan Scantland is Senior Advisor to CoverMyMeds. He has an outstanding history of leading high-growth companies including MemberHealth, Express-Med and Battelle.

Alan is a five-time Inc. 500 and Inc. 5000 award recipient, including consecutive years with CoverMyMeds, and, with MemberHealth in 2007m was awarded Inc.’s No. 1 overall company.

He volunteers significant time to mentoring startup companies on strategy development, growth management and communications.

Matt Scantland Co-Founder

Matt Scantland


Matt is co-founder and CEO of CoverMyMeds, a company dedicated to helping patients get the medications they need to live healthy lives. He brings a product and technology perspective to the management team and supports the company’s innovation strategy.

Through innovative products and partnerships with the nation’s largest health plans, pharmacies, providers and clinical systems, CoverMyMeds helps millions of patients access their needed medications every day.

Prior to co-founding CoverMyMeds, Matt was co-founder and president of a software development company in Columbus that served large health care companies. Matt is active in Columbus’ business, civic and technology communities, and is an enthusiastic supporter of the growing entrepreneurial ecosystem in Columbus.

Sam Rajan Co-Founder

Sam Rajan


Sam is Co-Founder of CoverMyMeds and is responsible for vertical strategy and sales. Prior to CoverMyMeds, Sam headed clinical operations at MemberHealth in charge of direction for clinical management for more than one million seniors and managed the prescription drug spend of the company. While at MemberHealth, Sam implemented clinical programs that resulted in winning the 2008 URAC Gold Medal for Tier-1 PBMs.